About HSD

Why Hooked on School Days?

Launched in Montérégie more than 20 years ago, Hooked on School Days (HSD) has grown into a province-wide movement that brings communities together in support of educational success. Every year, during the third week of February, people across Quebec come together to highlight the importance of school perseverance and educational achievement.

In Montreal, Réseau réussite Montréal (RRM) is coordinating Hooked on School Days for the 17th consecutive year in 2027. Alongside its partners, RRM invites schools, community organizations, families, employers, and the general public to take meaningful action to support and encourage young people and adult learners.

More than an awareness campaign, Hooked on School Days is an opportunity to recognize efforts, celebrate progress, and remind everyone that educational success is a shared responsibility. Every journey is different, and every gesture of support can make a real difference.

Why does Hooked on School Days take place in February?

The third week of February marks a pivotal point in the school year, when students' motivation and perseverance may be put to the test.

The release of the second report card, decisions about future educational pathways and CEGEP applications for Secondary 5 students, and the approaching spring break can all bring uncertainty and concerns. After several months of hard work, some students may also be experiencing fatigue or a loss of motivation.

Hooked on School Days comes at a time when encouragement matters most. It offers an opportunity to give students a renewed sense of motivation, recognize how far they have come, and remind them that they are not alone in facing challenges.